McKesson Marketing Manager, MSC in Alberta, Canada
McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 17 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we're so much more than a distribution company. We've automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.
At McKesson Canada, you’ll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Job Summary: Position MSC as a pharmacy destination of choice
The Marketing and Brand Manager is responsible for the management of McKesson Canada’s Retail Banner Services Medicine Shoppe pharmacy brand. The Manager is the steward of these brands. He/she maintains a vigilant eye on the competitive landscape develops measurable strategies and plans to further strengthen the positioning of these brands in the marketplace. The Manager recommends and executes comprehensive marketing plans to increase comp sales as well as generate increased store traffic, manage the implementation of activities that will increase script count and increase front shop sales. Finally, the Manager plans and delivers communications to all internal and external banner brand target audiences. The Marketing Specialist/Graphic Designer will report to the Manager. The Manager will report to the Sr Manager of Marketing Communications, Retail Banner Services. The Manager is based in Edmonton (AB).
Owns consumer, patient and customer insights that help prioritize and drive marketing plan activities
Creates and maintains banner brand narrative and visual identity guidelines
Develops the banners’ annual marketing plan and budget
Conceives and oversees the development of marketing activities and tools:
Deploys national advertising campaigns and promotions
Deliverslocal marketing programs to members when required
Supports the branding and marketing of events
Supports the roll-out of pharmacy services programs
Supports the roll-out of store operations priorities
Directs the shared services team in the development of tools to support the implementation of the annual banner marketing plan and its communication activities
Maintains vigilant eye on marketing activities of competitors
Benchmarks banner practices to those of competition and best in class retailers
Develops brand health score cards
Audits and measures performance of banner campaigns, activities and tools
Work in cross functional team and supports the Sr Marketing Manager on all needed projects
Ad hoc projects
An undergraduate degree in relevant field
5-7 years of relevant work experience, preferably with some in retail
Knowledge of the competitive landscape in the community pharmacy space
Superior analytical skills, particularly in the areas of strategic, financial and marketing program ROI analysis
Proven track record of leveraging all forms of brand expression
Proven track record at successfully managing agency partners
Comfortable in working in a shared services environment
Strong communication skills
Creative, yet highly methodological
Initiative, self-starter and entrepreneurial
Good communication skills and people motivator
Known team player, committed to supporting the success of others
Strong attention to detail
Willingness to travel to Montreal or else
Benefits & Company Statement
McKesson believes superior performance – individual and team – that helps us drive innovations and solutions to promote better health should be recognized and rewarded. We provide a competitive compensation program to attract, retain and motivate a high-performance workforce, and it’s flexible enough to meet the different needs of our diverse employee population.
We are in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting.
But we can’t do it without you. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our company—and of healthcare. At McKesson, you’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
No agencies please.
The material contained herein is provided for informational purpose only. All open jobs offered by McKesson Canada on this recruitment system are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a subsidiary, office or department within the company which is offering the position, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance.
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McKesson Canada is an equal opportunity employer and values diversity in its workforce. We encourage applications from all qualified individuals and will accommodate applicants' needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.
The information on this site is for information purpose only and is not intended to be relied upon with legal consequence.
Organization: McKesson Canada
Title: Marketing Manager, MSC
Requisition ID: 18006692