McKesson ECommerce Marketing Manager in Richmond, Virginia
McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. McKesson Medical-Surgical provides medical-surgical supplies and equipment to physicians' offices, home care agencies, long-term care facilities and surgery centers. Our catalog includes more than 150,000 national brand products from bandages to exam tables, plus McKesson's own line of high-quality medical-surgical products. We're proud to be the only national distributor serving the entire continuum of healthcare.
Every single McKesson employee contributes to our mission—by joining McKesson Medical-Surgical you act as a catalyst in a chain of events that helps millions of people all over the globe. Your expertise, drive and passion can help us improve everything we touch, from providers to payors to pharmacies. You’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Join our team of leaders to begin a rewarding career.
The E-Commerce Marketing Manager will be responsible for the sales growth of both the simplymedical.com website and the market place channel. This associate will be responsible for the overall look and feel and brand identity of the simplymedical.com site. In addition, they will be expected to create and execute content marketing programs and advertising campaigns. They will partner with marketing to execute e-mail marketing and social media management. The person must be proficient in Search Engine Marketing, Search Engine Optimization and be able to build and manage a PPC campaign. They should have experience in optimizing the customer experience on a site to maximize conversion and build average order value. The person must have strong technical skills and be proficient using a content management system and merchandising tools. Experience managing e-commerce marketing associates is a must.
Create and Execute an integrated on-line marketing program for SimplyMedical.com
• Develop and execute an affiliate marketing program
• Develop a quarterly marketing program to maximize sales, margin and customer acquisition
• Manage the search engine optimization of simplymedical.com
• Execute the program through the Hybris contentment management system
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Develop and execute motivating promotions to support seasonal priorities
Optimize the Website
• Optimize copy and landing pages for both organic search and paid search engine marketing campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Partner with marketing to keep the voice of the website consistent and ensure that we continue to build our brand identity.
Partner with marketing to create new marketing content
Identify key performance indicators for each channel
• Analyze site traffic and consumer behavior
Track revenue by category and site to continually market the appropriate products
Manage a Team
• Manage one associate who will be responsible for market place e-commerce
Manage one associate who will be responsible for content creation and design development
Test and Learn
Ensure that the team has the necessary processes to perform rapid fire test and learn programs
8 years experience in marketing
• Business Experience – 7 years’ experience in E-Commerce Marketing
• Specialized Knowledge/Skills – Knowledge of the Hybris content management system or similar content management system is a plus. Intermediate to expert level in SEM and PPC
Additional Knowledge & Skills
Thorough knowledge of company products, company functions, marketing and/or service policies and procedures; excellent communication skills
4-year degree in Marketing, Business or related field or equivalent experience
General Office Demands
Benefits & Company Statement
McKesson believes superior performance – individual and team – that helps us drive innovations and solutions to promote better health should be recognized and rewarded. We provide a competitive compensation program to attract, retain and motivate a high-performance workforce, and it’s flexible enough to meet the different needs of our diverse employee population.
We are in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting.
But we can’t do it without you. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our company—and of healthcare. At McKesson, you’ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
McKesson is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
Organization: McKesson Medical Surgical
Title: ECommerce Marketing Manager
Requisition ID: 18002737